CATALOG JOURNEY · 2018 — PRESENT
Our standards,
bound into one book
Our catalog is the first thing dealers and customers see of BARUNSASH.
From our first catalog in 2018 to today’s catalog and Technical Note, here are the six books we’ve made along the way.
012018
The First Book We Opened
The first BARUNSASH catalog · ver.1 · July 2018
The year BARUNSASH first went out into the world under its own name, we made our first catalog.
Of two draft designs, we picked a cover with tangram shapes cut out of it. Through those cut-out windows, you can see the Hwaseong factory on the first page.
Inside, we laid out every BARUNSASH feature, each one born from 30 years of window installation know-how, along with cross-section drawings of our full product line.
Building on 30 years of window installation know-how,
we will grow into a leader in window technology
that is varied, practical, and efficient—just as our customers want.— First page of the 2018 catalog
- Cover
- Die-cut tangram cover · the first BARUNSASH brand identity (BI)
- Contents
- Cover · First page · BARUNSASH features · Product cross-sections · Back cover
- Print file
- 2018. 07. 04
ver.1Die-cut coverKey features
BEHIND THE CATALOG · 2018
Two Drafts, One Choice
For the 2018 catalog, we laid two draft designs side by side and weighed them.
Draft A showed the view through a window; Draft B had tangram shapes cut out of the cover.
We chose B because it showed the BARUNSASH standard more clearly.
Draft A · A cover with a windowSet aside
Draft B · A die-cut tangram coverChosen
And then, 2019
New Molds, New Test Reports
The next year brought more new molds, plus KS certification and new test reports, so we decided to redo the catalog. From mid-January on, we went through draft after draft. We even remade the printing plates just to get the names of the MC items right.
Continue to 02 · The 2019 catalog022019. 3
A Second Book, with Standards Added
ver.2 · Completed March 8, 2019
Work began in mid-January 2019 and wrapped up in early March. On Saturday, March 9, our sales team finally had the new catalog they’d been waiting for.
With more new molds and KS certification in hand, the biggest change was adding our KS certification, test reports, and energy efficiency grades. The cover featured a large B·R (ㅂ·ㄹ) logo, the KS mark, and the energy efficiency grade label.
For readers curious about what our factory really looks like, we used a richer, sharper photo of the company grounds. In return, we dropped the die-cut cover from ver.1.
- Cover
- B·R (ㅂ·ㄹ) logo · KS F 5602 mark · Energy efficiency grade label
- What we added
- KS certification · Test reports · Energy efficiency grades · Window energy ratings
- Contents
- Cover · Company profile · BARUNSASH features · Product cross-sections · Window energy ratings · Certifications (12 pages)
ver.2KS certificationTest reports
032019. 5
A Catalog with a New Look
BI-refresh catalog · May 2019 · Korean & English
In 2019, Shinyang Chemical got a new corporate identity (CI) and BARUNSASH got a new brand identity (BI), so the catalog got a new look, too.
The new cover set a cube mark inside a window frame, and we redrew the cover and inside-page drafts again and again.
Inside, Korean and English ran side by side within a blue border, and at the same time we produced an English edition for overseas customers.
- Cover
- A cube mark inside a window frame · Shinyang Chemical and BARUNSASH on one cover
- Inside pages
- Blue-border layout · Korean and English side by side
- Drafts
- Three cover drafts, inside-page drafts
Cube markBlueKorean & English
042022 — 2026
Windows Made Right
Consumer catalog · Dealer catalog · Folder · Business cards
Our current brand identity was finished in the winter of 2021, and in 2022 BARUNSASH finally stood on its own as a brand. That year, we rebuilt the catalog from scratch.
We designed a matched set: a consumer edition for homeowners and a dealer edition for our dealers, plus a folder and business cards. White type on black covers and three words, “Windows Made Right,” tie them all together.
The consumer edition covers our brand story and product lineup; the dealer edition covers our history, certifications, cross-sections by product, and the Window Energy Rating Table. We rewrote the dealer edition every year, correcting drawings by hand down to the last one, and that work led to Catalog 2.0 in 2026.
- The set
- Consumer catalog · Dealer catalog · Folder · Business cards
- Consumer edition
- Brand story · Product services (Standard, Public Procurement, Premium) · Consultation flow · Product lineup · CEO interview (48 pages)
- Dealer edition
- BARUN History · BARUN Certifications · BARUNSASH features · Cross-sections by product · Window Energy Rating Table · NEWS (42 pages)
A matched print setConsumer editionDealer edition
Continue to 06 · Catalog 2.0 (2026)
BEHIND THE CATALOG · 2022
How a Catalog Comes Together
Every product name, every line of a cross-section drawing, every character of our address.
On every proof, we picked up a pen ourselves to correct, cut and paste, and check it all again.
We stuck with it until the first sheet came off the press.
052024 — PresentIn use today
A Technical Note for the Job Site
BARUNSASH Technical Note · BARUNSASH TECHNICAL NOTE
If the catalog introduces BARUNSASH, the Technical Note shows how to fabricate and install BARUNSASH windows correctly.
Its 41 pages cover window basics, energy-saving design standards, energy efficiency grades by product, cross-sections and assembly drawings by product, reinforcement insertion standards, fabrication precautions, and material handling.
We first published it in 2024 and shared it with dealers and job sites. You can page through the full version in Resources on this website.
- Cover
- BARUNSASH Technical Guide · BARUNSASH TECHNICAL NOTE · SINCERITY AND INTEGRITY · 30 YEARS OF HISTORY
- Contents
- Understanding windows · Energy-saving design standards · Energy efficiency grades by product · Products and drawings · Reinforcement insertion standards · Fabrication specs and precautions · Material handling · Certificates (41 pages)
062026 — Present
Done Right, Starting with the Structure You Can’t See
Dealer catalog 2026 · VOL. 2.0 · Paper holder
When we launched Website 2.0 in 2026, we remade the dealer catalog, too. We carried over the company story, history, and product information from the website so the screen and the page say the same thing.
We cut the inside pages from 42 to 26 and made every product name and code match the drawings exactly. We checked the Window Energy Rating Table against the test reports line by line, added the issue dates, and put a QR code on every page that links straight to Resources and the Window Energy Rating Table on our website.
The cover has no image—just three lines on deep navy. Open the paper holder, and the first thing you see is the line “Done right, starting with the structure you can’t see.” Only when you slide the catalog out does “Windows Made Right” appear.
- The set
- Dealer catalog · Paper holder
- Contents
- COMPANY · FOR PARTNERS · PRODUCT · PARTS · DATA · RESOURCES (4 cover pages + 26 inside pages)
VOL. 2.0One voice with the websiteRatings based on test reports
Page through the catalog in Resources
BEHIND THE CATALOG · 2026
How a Catalog Comes Together
Cover drafts, the paper holder, page-by-page correction checks, and cross-checking the rating table.
In just over a day, we rebuilt 30 pages so the catalog would say the same thing as the website.
Our covers have changed many times,
but the standards inside have never lost their weight.
Founder & CEO, Shinyang Chemical Co., Ltd. | BARUNSASH — Misun Sim
The images on this page are BARUNSASH brand assets. Unauthorized copying or distribution is prohibited.